A couple of years ago the game's owners, a Californian firm called Blizzard Entertainment, accidentally spiced things up by releasing a plague far more virulent than they had intended.
That's why I've never played World of Warcraft. I know I'd end up donating thousands of hours to Blizzard Entertainment while paying them for the privilege.
After confirming it was working on a new massively multiplayer online game in 2007, Blizzard Entertainment has divulged only a few details on the project.